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Calculate your Monthly Recurring Revenue (MRR), Annual Run Rate (ARR), and project your subscription business growth
Monthly Recurring Revenue (MRR) is the predictable revenue your subscription business generates each month. It's calculated by multiplying your active subscribers by their average monthly subscription price.
Annual Run Rate (ARR) helps you understand your business's yearly revenue potential. It's simply your MRR multiplied by 12, giving you a clear view of your annual revenue trajectory.
Churn rate is the percentage of subscribers who cancel each month. A healthy SaaS business typically has a churn rate below 5%. Lower churn means more predictable revenue and higher customer satisfaction.